Now this is a damn good idea:
New York is a city of commuters. 5.5 million riders move through its expansive subway system on an average weekday. Advertisers take advantage of this huge, captive audience by bombarding everyone with commercial messages. Over the years, artists have attempted to take back this public space and our attention, but the system remains full of ads. NO AD uses augmented reality technology to replace ads with artwork in realtime through your mobile device. The app will work with dozens of common ads and will be updated regularly with new content.
Check out the video to see how this NO AD magically turns billboard ads in New York City subways into amazing pieces of original art. Whoa!